20 Aug

The BrandBuilder Blog

See what I did there? That’s called linkbait.

It doesn’t matter what I write down here in the body of the post. It could be three paragraphs of complete nonsense. It could be recycled BS from some lame e-book I am trying to push. It could be page after page of stock photos with lame captions nobody bothered to fact-check or spell-check. All that matters is you saw that interesting looking title and you clicked on the link, and now here you are.

Don’t worry, I haven’t suddenly decided to join the snake-oil machine. I just wanted to bring your attention to something that has been bothering me for a very long time and is still going strong. Certain types of bloggers use this trick almost every day to pull traffic onto their sites. Not to educate you or hand over insights that will help you solve real problems, but…

View original post 952 more words

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